Independent Board Director
An independent director to bring brand-building acumen to the board.
PVR · Multiples portfolio
PVRMultiples portfolio
PVR, now PVR INOX, is India’s largest multiplex cinema chain. Multiples Alternate Asset Management was an investor in the company at the time of the mandate.
- Role
- Independent Board Director
- Sector
- Entertainment and Media, Multiples portfolio
- Location
- India
- Outcome
- Successfully placed on the Board
Mandates led by Avneesh Raghuvanshi over the course of his career at previous firms, before Antik Consultants was established in August 2026.
The situation
- Situation that led to the mandate
- Our client was looking to add a consumer and marketing specialist to their board as an Independent Director, to help add marketing acumen for the growth of the company in the face of increased competition from OTTs.
- Market
- This was run as a global search, keeping in mind the ask above.
- Timing
- Our commitment was to deliver the shortlisted candidates within 4 weeks.
Client need
It was important that the person should have been a specialist in brand marketing, with an in-depth understanding of consumers in India, and carrying an impeccable reputation.
It was also important that the person should have the maturity to work closely with the rest of the board members and the leadership team at our client.
The challenge
To identify, convince and evaluate senior candidates with adequate background, reputation and softer skills commensurate to the role. Additionally, gender diversity was a focus area.
The appointment
Appointee
Ms Deepa Misra Harris
- CEO & Founder, BrandsWeLove
- ex-SVP, Global Sales & Marketing, Taj Group of Hotels
Impact since the appointment
Deepa was able to provide the necessary brand-building acumen to our client at a critical phase in the sector.
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